A while back, I was talking with my new friend and innovation expert Gunnar Branson. He said something provocative:

Innovation is a criminal act.

His point was that innovation almost always involves the destruction of the status quo. Inevitably, it tends to be a subversive activity.

If that’s the case, I’d like to take off my hat to some fine “innovators” in Russia.  Regular readers of this blog may have been wondering if I had dropped off the face of the earth or was stuck under a large kitchen appliance since I hadn’t posted in months.  In fact, the reason was pretty simple.  Some very bored people in Russia hacked all of Noonday’s websites in June and we’ve been spending time getting the sites sanitized and back up.

But it got me thinking about Gunnar’s point.  Yes, the Russian hackers were engaging in at least highly annoying and subversive activity.  And yes, it destroyed the status quo. (Online readers of this blog will notice that rather than wait any longer to get posting again, I’m using a readily available WordPress blog template.) But it’s gone farther than that.

First, my mobster friends got me serious about making complicated passwords and changing them more frequently.  I had always assumed people had much more productive things to do than to hack a non-commerce blog. But hey, when you’re bored you’re bored.  I dare them to try to figure out my passwords now. (Yuri, if you’re reading this, don’t take that dare too seriously.)

Second, the hack made me re-think our whole web presence and how to make it more useful for clients and readers.  I’ve had a little voice in the back of my head telling me to address this (often with a voice-over from my CMO friend, Jeff), but like most humans I had put it off. Yuri and Co. put this change on the top of the list.

So while highly inconvenient, I’d like to thank my Russian friends for their swift kick in the backside. And now, I’d like to ask them to please go innovate on something a little more productive…