Though both are habits, there’s a big difference between a groove and a rut.

A rut is a pattern you fall into by accident. A groove is a practice you choose.

A rut is a habit you can’t quit. A groove is a pattern you never want to end.

A rut lulls you to sleep. A groove keeps you awake.

A rut eventually leads to a slow death. A groove draws you toward a life that really works.

The Grind presents opportunities for both ruts and grooves. The choice is yours, but we hope you choose wisely. Shun ruts. Seek grooves. The quality of your life depends on it.

Be bright

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