What if you just reduced irritants?

I had coffee with a seasoned and bright marketing executive last week.  He said something that stuck out to me: Most of the time, you can differentiate your company/product/service/brand by just figuring out what irritates customers about companies in your industry...

What are you building?

March Madness wrapped up a week ago.  I was torn while watching the final.  As the youngest of five boys and life-long fan of teams like the Red Sox, I love underdogs. (Remember, before 2004 the Red Sox were perennial underdogs fighting the Evil Empire. I know...

Real values

Anytime organizations are charting their futures, the topic of values comes up.  And when you bring it up, I can guarantee one thing: at least 40% of the room will give you that cynical look. Really? Another values exercise? Why is that? Here’s my...

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