by Ted Harro | Jun 6, 2012 | Growth Planning, Revenue Engine
Why do some brands grab our hearts while others leave us looking around the room to see who else is there? Don’t blame (or credit) the marketing department. At least, not entirely. Take my recent visit to a Blockbuster store. Like you, I rarely visit the blue and...
by Ted Harro | Mar 29, 2012 | Revenue Engine
Planes are funny places. Through the roulette of arcane airline seating procedures, you can wind up next to all sorts of people. For fun, I sometimes try to guess within 2 minutes which social group the person next to me ran in when they were in high school or...
by Ted Harro | Mar 13, 2012 | Revenue Engine
If you’re like me, you have a love-hate relationship with certain groups or products. I love my Mac suite of products – except when I don’t. When they hum along with all of their elegant simplicity, sync’ing my information beautifully while...
by Ted Harro | Feb 20, 2012 | Revenue Engine
Words matter. I work with a company where people say that all of the time. They’re right. Mostly. What matters even more is the meaning we give to certain words. There are certain words that, while innocuous enough on the surface, have become twisted or...
by Ted Harro | Mar 17, 2011 | Growth Planning, Revenue Engine
So you want to create a customer paradise that woos prisoners away from their familiar cells? Pay close attention to what my friend Wally said about how they do that at Brickman, a leading commercial landscape business. We promote ownership of customer loyalty at all...
by Ted Harro | Mar 8, 2011 | Creating the Future, Revenue Engine
The three of you who read my last post (thanks, Mom, for your support) might remember that I talked about the difference between companies who lock up their customers and those who make customers want to stick around even though they could bail. One’s...
