Choose Your Words, Choose Your Future

The funny thing about the whole fiscal cliff scenario is that we’re surprised about how paralyzed our system is.  It’s like our whole country is shaking its head as we watch a car driven by Barack Obama and John Boehner careen toward the cliff with Harry Reid and Ben...

Does Your Brand Have Integrity?

Why do some brands grab our hearts while others leave us looking around the room to see who else is there? Don’t blame (or credit) the marketing department. At least, not entirely. Take my recent visit to a Blockbuster store. Like you, I rarely visit the blue and...